Tapestry™
Sunday, November 23, 2008
Gen Y’s Hook-Up Culture
The “Hook-Up” culture is rapidly eliminating dating in Generation Y and the Millennials. The trend caused Boston College to host a recent conference exploring the issue, according to an article in the Boston College student newspaper.
The “Hook-Up” culture is rapidly eliminating dating in Generation Y and the Millennials. The trend caused Boston College to host a recent conference exploring the issue, according to an article in the Boston College student newspaper.The group defined hooking up as "when two people agree to engage in sexual behavior for which there is no future."
They cited movies, music, and other culturally influencing advertising as contributing to this self-centered relationship attitude which they viewed as cheapening relationships in general.
Why then do they do it?
Labels: Gen-Y, Millennial
¶ 11/23/2008 0 Comments Links to this post
Friday, October 24, 2008
See the marching band, but they can’t see you
The marching band from the Ohio State School for the Blind has broken a major cultural barrier – they have been invited to take part in the 2010 Rose Parade. The famous parade in Pasadena, California, is known for its beautiful floats decked out entirely in rose petals.
The floats are interspersed with 21 marching bans from around North America. Although the Ohio band will not be able to view the floats you can be sure they will be enjoy the wonderful aroma of the parade.
Here is a video highlighting this remarkable band.
The floats are interspersed with 21 marching bans from around North America. Although the Ohio band will not be able to view the floats you can be sure they will be enjoy the wonderful aroma of the parade.
Here is a video highlighting this remarkable band.
Labels: Gen-Y, Special_People, Video
¶ 10/24/2008 0 Comments Links to this post
Saturday, October 11, 2008
Gen Y to exceed Boomers as Market Driver
The Baby Boomer generation was the first to drive substantial, immediate change in the marketplace. From Barbie Dolls to Hula Hoops when the Baby Boomer generation latched onto a product the product was guaranteed success.
Now Generation Y is exhibiting that same kind of market influence. In Atlanta, for example, realtors have learned to market properties to Generation Y by taking into account according to the Atlanta Journal-Constitution.
Although money is not a great concern for the generation, taking care of a yard is. This knowledge gives big cities a distinct advantage due to the smaller average property size. Developers are able to also take this into account by building their housing with big city type plot plans.
Other markets could position for a piece of the $1.6 trillion Gen Y buying power. Some of the trends of this generation include:
The Baby Boomer generation was the first to drive substantial, immediate change in the marketplace. From Barbie Dolls to Hula Hoops when the Baby Boomer generation latched onto a product the product was guaranteed success.Now Generation Y is exhibiting that same kind of market influence. In Atlanta, for example, realtors have learned to market properties to Generation Y by taking into account according to the Atlanta Journal-Constitution.
Although money is not a great concern for the generation, taking care of a yard is. This knowledge gives big cities a distinct advantage due to the smaller average property size. Developers are able to also take this into account by building their housing with big city type plot plans.
Other markets could position for a piece of the $1.6 trillion Gen Y buying power. Some of the trends of this generation include:
- A desire for “green”.
- Appetite for healthy foods.
- Love of technology.
- Tendency for social interaction.
Labels: Gen-Y
¶ 10/11/2008 0 Comments Links to this post
Friday, October 10, 2008
Happi House for Gen Y
Happi House Restaurants in California has launched a new ad campaign, to broaden the chain’s targeted demographic. By reaching out to “Generation Y” they correctly feel they can build business at their locations without sacrificing their current customer base.
They are using an “over-the-top” television commercial called “Where East Meets Fresh.” It focuses on the chain’s originality, quality, and fresh-to-order Asian menu. The centerpiece of the campaign is a campy television commercial that pokes fun at the classic Samurai genre movies, where voice-over translations did not always match the lips of the actors.
The commercial features a biracial family whose panic about what to do for dinner is extinguished by the father who swoops into scene with the forceful line “We will eat at Happi House!” Although most of the spot is filmed in a grainy black & white vintage style, the family is depicted as a contemporary American family facing an overblown dilemma with humor meant to appeal to younger groups as well as the chain’s traditional family base. Produced by Comcast Spotlight and Happi House, the spot airs on MTV, TBS, and ABC Family networks throughout the South Bay Area.
¶ 10/10/2008 0 Comments
Links to this post
Happi House Restaurants in California has launched a new ad campaign, to broaden the chain’s targeted demographic. By reaching out to “Generation Y” they correctly feel they can build business at their locations without sacrificing their current customer base.They are using an “over-the-top” television commercial called “Where East Meets Fresh.” It focuses on the chain’s originality, quality, and fresh-to-order Asian menu. The centerpiece of the campaign is a campy television commercial that pokes fun at the classic Samurai genre movies, where voice-over translations did not always match the lips of the actors.
The commercial features a biracial family whose panic about what to do for dinner is extinguished by the father who swoops into scene with the forceful line “We will eat at Happi House!” Although most of the spot is filmed in a grainy black & white vintage style, the family is depicted as a contemporary American family facing an overblown dilemma with humor meant to appeal to younger groups as well as the chain’s traditional family base. Produced by Comcast Spotlight and Happi House, the spot airs on MTV, TBS, and ABC Family networks throughout the South Bay Area.
Friday, September 26, 2008
Blackberry a workplace necessity
Do you have a Blackberry? If you do it is likely you check it the last thing at night and first thing in the morning.
This is according to a survey issued by Sheraton Hotels & Resorts. They found 84 percent of poll takers admitted to checking the devices directly before going to sleep and immediately upon waking.
Unfortunately the devices have had an impact on personal time as 85 percent said they feel they should work during every waking moment. If that is not enough of a personal invasion, 35 percent admitted they would choose their PDAs over their spouses if forced to make a choice.
It should be noted the survey only took responses from those earning 50K or more.
Do you have a Blackberry? If you do it is likely you check it the last thing at night and first thing in the morning.This is according to a survey issued by Sheraton Hotels & Resorts. They found 84 percent of poll takers admitted to checking the devices directly before going to sleep and immediately upon waking.
Unfortunately the devices have had an impact on personal time as 85 percent said they feel they should work during every waking moment. If that is not enough of a personal invasion, 35 percent admitted they would choose their PDAs over their spouses if forced to make a choice.
It should be noted the survey only took responses from those earning 50K or more.
Labels: Economic, Gen-X, Gen-Y, Survey
¶ 9/26/2008 0 Comments Links to this post
Thursday, September 25, 2008
Generation Y not
Want to gain a better understanding of Generation Y? Here is an excellent video to increase your understanding of the generation now entering the workplace.
¶ 9/25/2008 0 Comments Links to this post
¶ 9/25/2008 0 Comments Links to this post
Sunday, September 7, 2008
Job-Hopping Ys
So you think job hopping Generation Y is limited only to you? Think again – it is a global epidemic. In Australia a new survey shows that 40% of employees in their 20s will change jobs this year. This is double the average across all generations and in keeping with surveys in Canada, United States, United Kingdom, and many other industrial or service nations.
Australians are also guilty, like those in other countries, of not using candor when leaving a job. There is a constant fear of burning bridges or creating conflict upon departure. This creates an artificial view of management ability among a company’s leadership.
When third parties conduct interviews they find most employees leave because of bad management. However they tell their employer it is because of better pay or opportunity.
The cost of Generation Y turnover is staggering: each position costing 130 to 150 percent of the annualized pay rate each time it is open. And this is in addition to the regular pay.
However several best practices in retaining Generation Y have emerged successfully. These include providing dedicated networking time, increasing team assignments over individual functions, and using customized work schedules.
The bottom-line is that profitability is tied directly to turnover and turnover is reduced in the 20 year-old age range when companies move from traditional to contemporary management styles -- not just in Australia, but throughout the world!
So you think job hopping Generation Y is limited only to you? Think again – it is a global epidemic. In Australia a new survey shows that 40% of employees in their 20s will change jobs this year. This is double the average across all generations and in keeping with surveys in Canada, United States, United Kingdom, and many other industrial or service nations.Australians are also guilty, like those in other countries, of not using candor when leaving a job. There is a constant fear of burning bridges or creating conflict upon departure. This creates an artificial view of management ability among a company’s leadership.
When third parties conduct interviews they find most employees leave because of bad management. However they tell their employer it is because of better pay or opportunity.
The cost of Generation Y turnover is staggering: each position costing 130 to 150 percent of the annualized pay rate each time it is open. And this is in addition to the regular pay.
However several best practices in retaining Generation Y have emerged successfully. These include providing dedicated networking time, increasing team assignments over individual functions, and using customized work schedules.
The bottom-line is that profitability is tied directly to turnover and turnover is reduced in the 20 year-old age range when companies move from traditional to contemporary management styles -- not just in Australia, but throughout the world!
Labels: Gen-Y
¶ 9/07/2008 0 Comments Links to this post
Friday, August 8, 2008
Cell Phones on airplanes? a generational divide
Whether or not to allow cell phone usage on airplanes was the focus of a recent survey. The survey revealed that the tech-challenged Traditionalists and the Baby Boomer generation clearly want to keep the devices turned off and stowed during flights. However the Instant Messaging Generations X and Y are ready to end this ban.
Cell phones are banned on airplanes in flight due to the impact they would have on cell towers. With a high altitude plane a single cell phone could hit bounce it’s signal off hundreds of towers. However once a plane is in the final stages of landing their is no danger for their use according to many expert. The major pilot unions have continued to ask government authorities to ban there use anytime the plane’s door is closed is related to safety, not cell tower impact. They provide a distraction to the flight crew preventing the passengers, who are always riveted to any announcements being made, from clearly hearing them.
Generation X and Y, according to industry sources, will continue to have to sneak the IMs when the flight attendants are looking the other way.
Whether or not to allow cell phone usage on airplanes was the focus of a recent survey. The survey revealed that the tech-challenged Traditionalists and the Baby Boomer generation clearly want to keep the devices turned off and stowed during flights. However the Instant Messaging Generations X and Y are ready to end this ban.Cell phones are banned on airplanes in flight due to the impact they would have on cell towers. With a high altitude plane a single cell phone could hit bounce it’s signal off hundreds of towers. However once a plane is in the final stages of landing their is no danger for their use according to many expert. The major pilot unions have continued to ask government authorities to ban there use anytime the plane’s door is closed is related to safety, not cell tower impact. They provide a distraction to the flight crew preventing the passengers, who are always riveted to any announcements being made, from clearly hearing them.
Generation X and Y, according to industry sources, will continue to have to sneak the IMs when the flight attendants are looking the other way.
Labels: Baby-Boomer, Culture_Clash, Gen-X, Gen-Y, Generation, Traditionalists
¶ 8/08/2008 1 Comments Links to this post
Saturday, August 2, 2008
It’s official – children need cake!
According to Greek physicians there is a tremendous health benefit to feeding young children cake. This is good news for health cultures and the young parents of Generation Y.
The doctors have found heat to modify some egg allergens making the eating of cake essential for children to overcome egg allergies. Research by the University of Athens 90 percent of children with egg allergies could tolerate eggs baked in a cake. After a diet of cake, the children were then able to eat whole eggs without eczema or itching.
¶ 8/02/2008 0 Comments Links to this post
According to Greek physicians there is a tremendous health benefit to feeding young children cake. This is good news for health cultures and the young parents of Generation Y.The doctors have found heat to modify some egg allergens making the eating of cake essential for children to overcome egg allergies. Research by the University of Athens 90 percent of children with egg allergies could tolerate eggs baked in a cake. After a diet of cake, the children were then able to eat whole eggs without eczema or itching.
¶ 8/02/2008 0 Comments Links to this post
Friday, August 1, 2008
Gen Y buying homes at a younger age
Generation Y is buying homes at a younger age than their predecessors in Generation X and the Baby Boomers. This, according to McClatchy Newspapers, is a result of the influences that have created an attitude among the generation that they deserve life’s rewards without paying their dues.
The generation is looking for modern, open space homes that are generally smaller than their parents’ homes, according to the newspaper.
The article failed to mention the fact that it is a buyer’s market with low home prices as potentially being a contributing factor.
Generation Y is buying homes at a younger age than their predecessors in Generation X and the Baby Boomers. This, according to McClatchy Newspapers, is a result of the influences that have created an attitude among the generation that they deserve life’s rewards without paying their dues.The generation is looking for modern, open space homes that are generally smaller than their parents’ homes, according to the newspaper.
The article failed to mention the fact that it is a buyer’s market with low home prices as potentially being a contributing factor.
Labels: Baby-Boomer, Gen-X, Gen-Y
¶ 8/01/2008 0 Comments Links to this post
Sunday, June 29, 2008
“We’re back!” Boomers wouldn’t say it, Ys do.
Baby Boomers could not wait to get out on their own. It was seen as a symbol of success to have your own apartment far from Mom’s apron strings. Only losers stayed home according to the pop culture at the time.
Today the opposite is true. Generation Y is very comfortable remaining under their parents’ roof. In fact, women between the ages of 18 and 24 are more than one-third more likely to remain at home than were their baby boomer grandparents. This is according to a MonsterTrak Current Population Survey.
Reasons for the change in generational attitude includes the more freedom given by Gen X parents, the cost of starter homes and apartments, and the increased debt held by college students.
The next question is will “Boomers” be used for Gen Y as a derivative of “boomerang”?
Having problems getting the generations to work together, check out Managing Builders, Boomers, Xs, and Ys without losing your Zs.
Today the opposite is true. Generation Y is very comfortable remaining under their parents’ roof. In fact, women between the ages of 18 and 24 are more than one-third more likely to remain at home than were their baby boomer grandparents. This is according to a MonsterTrak Current Population Survey.
Reasons for the change in generational attitude includes the more freedom given by Gen X parents, the cost of starter homes and apartments, and the increased debt held by college students.
The next question is will “Boomers” be used for Gen Y as a derivative of “boomerang”?
Having problems getting the generations to work together, check out Managing Builders, Boomers, Xs, and Ys without losing your Zs.
Labels: Gen-Y, Generation
¶ 6/29/2008 0 Comments Links to this post
Thursday, June 19, 2008
Generation Y stays only 18 months
Members of Generation Y are currently averaging 18 months with the same employer according to Penelope Trunk. The reasons for their bi-annual job jump include:
Members of Generation Y are currently averaging 18 months with the same employer according to Penelope Trunk. The reasons for their bi-annual job jump include:- The job is not interesting
- Asked to do menial tasks
- Long hours, including taking work home
- Not allowed to pursue life-long learning
Although this may be the average, savvy employers are finding they can retain Gen Y for much longer periods. Surprisingly the route to longer retention is not just a matter of providing the opposite to the four main reasons they leave. After all, if they do not do the menial tasks of copying and filing, who will?
This is the first age group that has experienced the new style of education from preschool through college. They never sat in rows of desks assigned using some alphabetic system. They learned in work stations where group projects were the way of life. Retention of this age group is as simple as remembering what they learned throughout their educational days:
- Collaboration. Seek their opinions and enact some of their ideas.
- Teamwork. Rolling up your sleeves from time to time and joining them on large tasks.
- Gaps. Having a gap between high school and college was perfectly acceptable. Now gaps in employment is equally acceptable. Allow for extended leaves and you’ll get a talented worker back once they have “found themselves”.
- No power struggles. Trying to throw your weight around is a definite turn-off to this generation and they’ll leave before you even know they’re upset. Keep your cool and let them spread their wings. When you do, their wings will take your profits to new heights.
Labels: Gen-Y
¶ 6/19/2008 0 Comments Links to this post
Wednesday, June 11, 2008
Teamwork falling victim to generational conflict
Teamwork in multi-generational workplaces is suffering from a lack of understanding how to communicate inter-generationally. According to Randstad, 66% of Traditionalists and 51% of Baby Boomers have little or no interaction with Gen X or Gen Y.
The Baby Boomers categorize younger workers as having less competence and work ethic while the Gen X and Yers feel the older folks are too set in their ways and cannot think outside of the box.
Companies not responding to this lack of communication risk a brain-drain as Baby Boomers head onto the retirement roles.
Many programs are successful at bridging the gap. One such program is Managing Builders, Boomers, Xs, and Ys without losing your Zs. It helps each generation understand how their culture was formed and how other generations view them. Mentoring programs are also generally successful when the mentor presents him or herself as an equal to the protégé, not a superior.
Employers believing the brain drain will not occur need only look to the struggle to get skilled workers as an example of what happens when tomorrow’s employees are not cultivated today.
Teamwork in multi-generational workplaces is suffering from a lack of understanding how to communicate inter-generationally. According to Randstad, 66% of Traditionalists and 51% of Baby Boomers have little or no interaction with Gen X or Gen Y.The Baby Boomers categorize younger workers as having less competence and work ethic while the Gen X and Yers feel the older folks are too set in their ways and cannot think outside of the box.
Companies not responding to this lack of communication risk a brain-drain as Baby Boomers head onto the retirement roles.
Many programs are successful at bridging the gap. One such program is Managing Builders, Boomers, Xs, and Ys without losing your Zs. It helps each generation understand how their culture was formed and how other generations view them. Mentoring programs are also generally successful when the mentor presents him or herself as an equal to the protégé, not a superior.
Employers believing the brain drain will not occur need only look to the struggle to get skilled workers as an example of what happens when tomorrow’s employees are not cultivated today.
Labels: Baby-Boomer, Gen-X, Gen-Y, Generation, Traditionalists
¶ 6/11/2008 0 Comments Links to this post
Wednesday, May 21, 2008
Culture clash leads to road rage
Miami was voted the city with the highest rate of road rage according to a survey by Prince Market Research. Following Miami, although we hope not too closely (as that might irritate the driver in front), were Boston, New York, Baltimore, and Washington.
The reason for the high rate of road rage is being credited the culture clash between Florida's youth and retiree cultures. Both cultures have distinctly different driving styles.
Perhaps it would be to the benefit of all to address the importance of cultural courtesy in driver handbooks and on driving tests.
Miami was voted the city with the highest rate of road rage according to a survey by Prince Market Research. Following Miami, although we hope not too closely (as that might irritate the driver in front), were Boston, New York, Baltimore, and Washington.The reason for the high rate of road rage is being credited the culture clash between Florida's youth and retiree cultures. Both cultures have distinctly different driving styles.
Perhaps it would be to the benefit of all to address the importance of cultural courtesy in driver handbooks and on driving tests.
Labels: Gen-Y, Traditionalists
¶ 5/21/2008 0 Comments Links to this post
Tuesday, May 20, 2008
Understanding Generation Y
We came across this video on You Tube and found it to be excellent insight into Generation Y.
¶ 5/20/2008 0 Comments Links to this post
¶ 5/20/2008 0 Comments Links to this post
Saturday, April 19, 2008
Wal-Mart connects to Organic culture
Wal-Mart is making a commitment to the earth-friendly organic culture with a new clothing line. Made from transitional cotton, Wal-Mart’s newest t-shirts fit into the buying pattern of those interested in a greener lifestyle.
The organic culture is really a subculture represented predominantly in Generation Y and the Millennial generation, the health-conscious, and outdoor recreational cultures.
Wal-Mart says their move will make it easier for their customers to have “eco-essentials” at lower prices.
The t-shirts, carried under the “Faded Glory” label, will be more basic than the fashion apparel chains, leaving plenty of room for retailers tailoring to the younger generations.
Wal-Mart is making a commitment to the earth-friendly organic culture with a new clothing line. Made from transitional cotton, Wal-Mart’s newest t-shirts fit into the buying pattern of those interested in a greener lifestyle.The organic culture is really a subculture represented predominantly in Generation Y and the Millennial generation, the health-conscious, and outdoor recreational cultures.
Wal-Mart says their move will make it easier for their customers to have “eco-essentials” at lower prices.
The t-shirts, carried under the “Faded Glory” label, will be more basic than the fashion apparel chains, leaving plenty of room for retailers tailoring to the younger generations.
Labels: Gen-Y, Millennial, News
¶ 4/19/2008 0 Comments Links to this post
Monday, March 24, 2008
Cyberspace or Outer space
Houston, we have a problem: Generation Y is more interested in cyberspace than outer space!
In the coming decades, funding for NASA is going to hinge on the support it receives from Generation Y. In a strategic move, the space agency is doing extensive research to find ways to build a bridge to Generation Y. They have discovered they must:
Houston, we have a problem: Generation Y is more interested in cyberspace than outer space!In the coming decades, funding for NASA is going to hinge on the support it receives from Generation Y. In a strategic move, the space agency is doing extensive research to find ways to build a bridge to Generation Y. They have discovered they must:
- Communicate to the generation what they do and why it is important to Gen Y members.
Provide more real-time interaction. Things lake informative, fun links and videos on their website. Even live cams on their space ships, robots, and rovers. - Understand the global perspective. Space and distance are not as important as they were to previous generations. Gen Y, therefore, is not impressed as mush with the distance to Saturn, however would love to see Saturn on a webcam.
- Hierarchical one-way communication does not work. Gen Y wants to be able to interact – they are very social.
Looking at this list we see the agency that brought us chap stick and Tang is now giving business some keys to establishing future business with Gen Y.
Labels: Business, Gen-Y, Generation, Techno
¶ 3/24/2008 0 Comments Links to this post
Saturday, March 22, 2008
Cultures fail to recognize death
Almost every subcategory of every category of culture is uncomfortable when it comes to talking about death. Yet death is inevitable.
Consider the case of Gen Y’s pop culture icon Heath Ledger. The 28-year-old actor died, survived by his 2-year-old daughter. He died suddenly and unexpectly from the interaction of a regiment of drugs.
Ledger’s will was three years old, therefore no mention of children.
Australia’s probate court will now decide who gets what weighing the law and opinions of what Ledger would have wanted.
Even though dying is not a popular topic, it must be faced at least enough to have an up-to-date will.
Almost every subcategory of every category of culture is uncomfortable when it comes to talking about death. Yet death is inevitable.Consider the case of Gen Y’s pop culture icon Heath Ledger. The 28-year-old actor died, survived by his 2-year-old daughter. He died suddenly and unexpectly from the interaction of a regiment of drugs.
Ledger’s will was three years old, therefore no mention of children.
Australia’s probate court will now decide who gets what weighing the law and opinions of what Ledger would have wanted.
Even though dying is not a popular topic, it must be faced at least enough to have an up-to-date will.
Labels: Gen-Y, Generation
¶ 3/22/2008 0 Comments Links to this post
Tuesday, March 18, 2008
Who says Generation Y isn’t impressionable
Generation Y, like the generations before them, learn by imitating. In an unfortunate story from Winter Park, Florida, we learn that an 18-year-old man was killed while re-creating a stunt from the popular TV program, “Jackass”.
The stunt involved riding in a shopping cart alongside an SUV. Unfortunately a speed bump toppled the shopping cart, causing the 18-year-old to be pronounced dead at the scene. The 23-year-old driver of the SUV faces charges in the incident.
Generation Y, like the generations before them, learn by imitating. In an unfortunate story from Winter Park, Florida, we learn that an 18-year-old man was killed while re-creating a stunt from the popular TV program, “Jackass”.The stunt involved riding in a shopping cart alongside an SUV. Unfortunately a speed bump toppled the shopping cart, causing the 18-year-old to be pronounced dead at the scene. The 23-year-old driver of the SUV faces charges in the incident.
Labels: Gen-Y, Generation
¶ 3/18/2008 0 Comments Links to this post
Thursday, March 13, 2008
Australia misunderstands youth alcohol culture
A report issued by the Australian National Council on Drugs revealed that one out of 10 high school students have been binge drinking during the week prior to their survey. This prompted the Australian Medical Association to call for a partnership with the government, industry, and healthcare professionals to end this detrimental Generation Y behavior.
Although Dr. Rosanna Capolingua, AMA President, is correctly calling for more education about the serious risk of binge drinking, she is incorrect in leveling blame on the alcohol industry. Laying blame is always counterproductive, causing those being blamed to strike a “defensive” rather than “solutions” posture.
Teenage drinking is only a symptom of a larger problem. Until the root cause leading to the teenage drinking is identified in a real solution be enacted.
A report issued by the Australian National Council on Drugs revealed that one out of 10 high school students have been binge drinking during the week prior to their survey. This prompted the Australian Medical Association to call for a partnership with the government, industry, and healthcare professionals to end this detrimental Generation Y behavior.Although Dr. Rosanna Capolingua, AMA President, is correctly calling for more education about the serious risk of binge drinking, she is incorrect in leveling blame on the alcohol industry. Laying blame is always counterproductive, causing those being blamed to strike a “defensive” rather than “solutions” posture.
Teenage drinking is only a symptom of a larger problem. Until the root cause leading to the teenage drinking is identified in a real solution be enacted.
Labels: Gen-Y, Generation, Regional
¶ 3/13/2008 0 Comments Links to this post
Friday, February 22, 2008
It’s not the economy – it’s the culture
This has been a tough week for retailers. Sharper Image and Lillian Vernon file for bankruptcy. Wilsons Leather announced the closing of 160 stores while JCPenney saw an almost 10% profit drop. Profit woes also affected Whole Foods Market, Old Navy, and Zale.
On the other end of the spectrum, Wal-Mart saw continued profit growth as TJX, operator of TJ Maxx and Marshall’s, realized a 47% profit gain and Office Max profits were up 23%.
Some will immediately detect the companies in the first paragraph are at the upper end of the price scale while the second paragraph list stores that are at the lower end of the price scale. Although a correct observation, it would be a misled assumption as we have not given you one more piece of information that destroys theory.
Abercrombie & Fitch, which stores under the Abercrombie, Hollister, and Abercrombie & Fitch manners, saw a 9% increase in profits from their stores in North America and Great Britain.
With this added information and careful analysis you find that Abercrombie & Fitch, while matching the target demographics in the first paragraph, has produced results putting it with the winners in the second paragraph.
The difference is that Abercrombie is fully in tune with the culture of its demographic – Gen Y. They focus singularly on this group in developing a store ambiance, merchandise mix, and personnel selection. As the economy tightens, Gen Y will spend less at the fringe retailers, those that only present Gen Y fashions as an add-on to a broader assortment and devote their dollars to the retailers that reach out specifically to them.
Even if your demographic is not Gen Y, there is a lesson here that can make you stronger and economy-proof.
On the other end of the spectrum, Wal-Mart saw continued profit growth as TJX, operator of TJ Maxx and Marshall’s, realized a 47% profit gain and Office Max profits were up 23%.
Some will immediately detect the companies in the first paragraph are at the upper end of the price scale while the second paragraph list stores that are at the lower end of the price scale. Although a correct observation, it would be a misled assumption as we have not given you one more piece of information that destroys theory.
Abercrombie & Fitch, which stores under the Abercrombie, Hollister, and Abercrombie & Fitch manners, saw a 9% increase in profits from their stores in North America and Great Britain.
With this added information and careful analysis you find that Abercrombie & Fitch, while matching the target demographics in the first paragraph, has produced results putting it with the winners in the second paragraph.
The difference is that Abercrombie is fully in tune with the culture of its demographic – Gen Y. They focus singularly on this group in developing a store ambiance, merchandise mix, and personnel selection. As the economy tightens, Gen Y will spend less at the fringe retailers, those that only present Gen Y fashions as an add-on to a broader assortment and devote their dollars to the retailers that reach out specifically to them.
Even if your demographic is not Gen Y, there is a lesson here that can make you stronger and economy-proof.
Labels: Business, Gen-Y, Generation
¶ 2/22/2008 0 Comments Links to this post
Thursday, February 21, 2008
Libraries try to reach a new generation
The good news for libraries is that Generation Y and Millennials are frequenting libraries in every increasing numbers. The bad news – they aren’t going for the books.
Progressive libraries understand their youngest visitors are more interested in the computers and social capabilities that a library presents. They know that if they keep the young people coming, they will be building on tomorrow like McDonald’s did when they introduced Happy Meals.
To capitalize on and increase the frequency of youthful visits, many libraries are turning to video games. It is becoming common-place for libraries to have competitions for Dance Dance Revolution and Guitar Hero. An individual event may attract more than 100 students to the library for an evening of fun and socializing.
The reason these competitions are so successful is cultural:
The good news for libraries is that Generation Y and Millennials are frequenting libraries in every increasing numbers. The bad news – they aren’t going for the books.Progressive libraries understand their youngest visitors are more interested in the computers and social capabilities that a library presents. They know that if they keep the young people coming, they will be building on tomorrow like McDonald’s did when they introduced Happy Meals.
To capitalize on and increase the frequency of youthful visits, many libraries are turning to video games. It is becoming common-place for libraries to have competitions for Dance Dance Revolution and Guitar Hero. An individual event may attract more than 100 students to the library for an evening of fun and socializing.
The reason these competitions are so successful is cultural:
- Socializing: Gen Y and Millennials both are extremely social generations. This can be credited to rearranging elementary schoolrooms to a study group or pod design, which promotes teamwork.
- Parental Comfort: Generation X, which parents Gen Y, and parents in Gen Y that parented Millennials, both are easy to sell when their children ask to spend an evening at the library. In many cases, permission is given only if the child agrees to check out a book.
- Literary: Okay, the literary culture has to deal with breaking the tradition of “quiet” at a library, however they are smart enough to know that libraries cannot survive if they cannot get people through the front door. Taxpayers must have a reason to vote “yes” when library funding is on the ballot and having activity of any type seems to decrease any voter hesitancy at passing dollars into library coffers.
Labels: Gen-X, Gen-Y, Generation, Millennial
¶ 2/21/2008 0 Comments Links to this post
Monday, February 18, 2008
Generation Y eyes buying homes
The sharp realtor, mortgage broker, moving company, or other professional dealing with the real estate market have a prime target audience – Generation Y. These are people in their late teens and twenties.
Genworth Financial has released data from a study on the borrowing habits of Gen Y. Their study revealed that loans for the generation are up 28% in value – a remarkable growth rate as the generation only accounts for 20% of total loans.
The members of this group see the current depressed real estate economy as an opportunity to begin building a realty portfolio. Although 81% of loans are for homes they will occupy, 19% is for investment property.
There is no projected ending for this trend.
The sharp realtor, mortgage broker, moving company, or other professional dealing with the real estate market have a prime target audience – Generation Y. These are people in their late teens and twenties.Genworth Financial has released data from a study on the borrowing habits of Gen Y. Their study revealed that loans for the generation are up 28% in value – a remarkable growth rate as the generation only accounts for 20% of total loans.
The members of this group see the current depressed real estate economy as an opportunity to begin building a realty portfolio. Although 81% of loans are for homes they will occupy, 19% is for investment property.
There is no projected ending for this trend.
Labels: Business, Economic, Gen-Y, Generation, Survey
¶ 2/18/2008 0 Comments Links to this post
Sunday, February 10, 2008
Don’t mess with my Whopper
To celebrate the 50th anniversary of its popular Whopper hamburger, Burger King launched the most successful ad campaign since “Have it your way” in the 1970s. They starting serving Wendy’s “Singles” or McDonald’s “Big Macs” to customers that ordered “Whoppers” in selected restaurants with hidden cameras. In some cases they just refused to sell the burger, saying it had been discontinued. The result is priceless footage of customers bitterly and vehemently complaining about the sandwiches demise.
The ad campaign struck a cultural nerve among baby boomers that grew up enjoying Whoppers and Whopper Juniors. The sentimental former Burger King patrons returned to reconnect to the taste of the Whopper, creating a double digit increase in sales for the comparable fourth quarter of 2007, despite the fact that the ad campaign only ran for 20 days during the quarter.
To celebrate the 50th anniversary of its popular Whopper hamburger, Burger King launched the most successful ad campaign since “Have it your way” in the 1970s. They starting serving Wendy’s “Singles” or McDonald’s “Big Macs” to customers that ordered “Whoppers” in selected restaurants with hidden cameras. In some cases they just refused to sell the burger, saying it had been discontinued. The result is priceless footage of customers bitterly and vehemently complaining about the sandwiches demise.The ad campaign struck a cultural nerve among baby boomers that grew up enjoying Whoppers and Whopper Juniors. The sentimental former Burger King patrons returned to reconnect to the taste of the Whopper, creating a double digit increase in sales for the comparable fourth quarter of 2007, despite the fact that the ad campaign only ran for 20 days during the quarter.
Burger King has learned that connecting to customers culturally will drive profit into the cash register. Here are just some of the cultures with which the ad campaign resonated.
- Baby Boomers. Touched a nostalgic nerve.
- Gen Y. This generation enjoys humorous advertising, particularly when pranks are involved. The ad was viewed over one-third million times on You Tube.
- Recreational/outdoor. A subtle link to an earlier, albeit less successful campaign, exploiting the broiled versus fried taste preference of the outdoor recreational culture.
Labels: Baby-Boomer, Business, Gen-Y, Generation, Recreational
¶ 2/10/2008 0 Comments Links to this post
Thursday, February 7, 2008
Generations cope with writers strike
As with many other aspects of life, each generation is hoping with the writers strike in their own way:
As with many other aspects of life, each generation is hoping with the writers strike in their own way:- Builders/Traditionalists (born 1925-1944): watching network reruns.
- Baby Boomers (1943-1964): discovering cable alternatives.
- Gen X (1961-1980): still enjoying first run shows on cable.
- Gen Y (1977-2000): with MTV, MTV2, and VH1 they haven’t even noticed the strike.
- Millennials (1998-2012): Hannah Montana and other Disney and Nickelodeon hits are filmed a year in advance and You Tube doesn’t have reruns—therefore not effected.
Labels: Baby-Boomer, Gen-X, Gen-Y, Generation, Millennial, Traditionalists
¶ 2/07/2008 0 Comments Links to this post
Wednesday, January 30, 2008
Bridging cultures together in a campaign
Earlier this week, prominent members of the Kennedy family endorsed presidential bid of Senator Barack Obama. In doing so the Kennedys erected a bridge between the popular Generation Y candidate to the massive Baby Boomer electorate.
A simple endorsement would not have invoked the emotional foundation of the generational bridge. However both Caroline Kennedy and Ted Kennedy reminded the Baby Boomers of the days of Camelot.
Although baby boomers were too young to vote for President Kennedy they were well aware of the vision he had created for a new America. He had instilled hopes and dreams with then American hearts as he redefined the presidential image.
The key swing factor of 1960 presidential campaign was the use of television. Richard Nixon had a persona of the traditional stuffy politician. Yet Kennedy used the media to convey a friendly, human side. This image allowed him to speak directly to the hearts of Americans.
This is the same persona Obama worked to create. The message as well with Generation Y. However the Baby Boomers of the Democrat party were more likely to be supportive of Hillary Clinton. The words used as the Kennedy clan endorsed Obama created a bridge that Senator can now use to reach a new generation.
Earlier this week, prominent members of the Kennedy family endorsed presidential bid of Senator Barack Obama. In doing so the Kennedys erected a bridge between the popular Generation Y candidate to the massive Baby Boomer electorate.A simple endorsement would not have invoked the emotional foundation of the generational bridge. However both Caroline Kennedy and Ted Kennedy reminded the Baby Boomers of the days of Camelot.
Although baby boomers were too young to vote for President Kennedy they were well aware of the vision he had created for a new America. He had instilled hopes and dreams with then American hearts as he redefined the presidential image.
The key swing factor of 1960 presidential campaign was the use of television. Richard Nixon had a persona of the traditional stuffy politician. Yet Kennedy used the media to convey a friendly, human side. This image allowed him to speak directly to the hearts of Americans.
This is the same persona Obama worked to create. The message as well with Generation Y. However the Baby Boomers of the Democrat party were more likely to be supportive of Hillary Clinton. The words used as the Kennedy clan endorsed Obama created a bridge that Senator can now use to reach a new generation.
Labels: Baby-Boomer, Gen-Y, Generation
¶ 1/30/2008 0 Comments Links to this post
Friday, January 25, 2008
Starbucks hits back in coffee culture war
People were shocked when McDonald’s, the chain more popular for burgers and fries, announced they were going after the elite coffee market. It was seen clearly as a missile aimed directly right into Starbucks profitable business niche.
Entrepreneurs and Generation Y regularly gather at Starbucks for meetings and relationship building. Both these cultures are also within McDonald’s target demographics however cultural members had been walking under the green circle more than through the golden arches.
Evidently McDonald’s move was effective as Starbucks is now firing back with a marketing campaign clearly aimed at the restaurant giant.
An undisclosed number of Starbucks in Seattle are test marketing two of McDonald’s mainstays: the dollar menu and free beverage refills.
Okay, so it only includes one-product, the small, or “short”, coffee, it is still a significant change in the way coffee shops operate. There is not price parody as McDonald’s cup is 50% larger, but it is the first time a major coffee-driven chain has provided free refills.
Now we’ll watch to see if Starbucks is able to attract McDonald’s frugal economic culture.
People were shocked when McDonald’s, the chain more popular for burgers and fries, announced they were going after the elite coffee market. It was seen clearly as a missile aimed directly right into Starbucks profitable business niche.Entrepreneurs and Generation Y regularly gather at Starbucks for meetings and relationship building. Both these cultures are also within McDonald’s target demographics however cultural members had been walking under the green circle more than through the golden arches.
Evidently McDonald’s move was effective as Starbucks is now firing back with a marketing campaign clearly aimed at the restaurant giant.
An undisclosed number of Starbucks in Seattle are test marketing two of McDonald’s mainstays: the dollar menu and free beverage refills.
Okay, so it only includes one-product, the small, or “short”, coffee, it is still a significant change in the way coffee shops operate. There is not price parody as McDonald’s cup is 50% larger, but it is the first time a major coffee-driven chain has provided free refills.
Now we’ll watch to see if Starbucks is able to attract McDonald’s frugal economic culture.
Labels: Business, Gen-Y, Generation
¶ 1/25/2008 1 Comments Links to this post
Saturday, January 19, 2008
Gen Y can drive and talk at the same time
by Guillermo, MBC Staffer
by Guillermo, MBC StafferIt seems popular for lawmakers to want to make it illegal for people to use their cell phones while they drive. With a war in Iraq, genocide in Darfur, starving children in every country on the planet, recession, the rising cost of education, global warming, healthcare, nuclear Iran, the declining US dollar, and rising crude prices – is this really what we should be working on?
Perhaps talking on the cell phone for older people is a problem, it isn’t for Generation Y or X. Gens X and Y are masters of multitasking. Remember, Generation X mastered IMing while playing NeoPets while checking out the latest video on You Tube. Gen Y can text message, create a FaceBook, update an iPod, and visit friends on Runescape – all at the same time. (Note: to Baby Boomers, get your grandchildren to tell you what these things are.)
Obviously doing all that at the same time is much more complicated than talking on the phone behind the wheel of a speeding car – so give Xers and Yers a break!
If you want to talk about driver distraction, ask a Gen Yer to drive while oldies music is playing on the radio. It not a distraction – it’s a sleep inducer for Gen Y. Maybe there should be a law about that.
If you want to talk about driver distraction, ask a Gen Yer to drive while oldies music is playing on the radio. It not a distraction – it’s a sleep inducer for Gen Y. Maybe there should be a law about that.
Labels: Baby-Boomer, Culture_Clash, Gen-Y, Generation
¶ 1/19/2008 0 Comments Links to this post
Wednesday, January 9, 2008
Face it Baby Boomers, X and Y have arrived
For the first time in their generation Baby Boomers are seeing their power waning. The generation that first experienced television was catapulted into power before most of the generation’s age had reached double digits. They did so on the strength of simple things like the Hula Hoop and Frisbee. Marketers like McDonald's learn they could move much more product by taking their message directly to the children, bypassing parents.
Baby Boomers were influential in ending the Vietnam War, beginning the suburban sprawl, and expanding individual homeownership. Through it all they assumed leadership in the business, educational, religious, and political arenas.
The Baby Boomer reign is over.
Last year several surveys showed that Baby Boomers were ready to hand over the reins of the business world. The results indicated the boomers want relief from the stress of business leadership, preferring to let the younger Generation X have a chance to fully develop the new contemporary management style. This is not just an American trend, it is happening throughout Europe and Asia as well.
The worldwide political scene is also experiencing this age shift in leadership. In December, Fidel Castro, who has been leader of Cuba for almost the entirety of the Baby Boomer's lifespan, was ready to turn over leadership to the younger generation.
In the United States, the recent Iowa caucus saw record numbers of Generations X and Y turning out to support candidate most exemplifying the desires and wishes of their generation. Most specifically, they desire to do away with the partisan battles that have stalemated our government. Other candidates are quickly redefining themselves to show they can also deliver what Generations X and Y are looking for: a fresh approach.
For the first time in their generation Baby Boomers are seeing their power waning. The generation that first experienced television was catapulted into power before most of the generation’s age had reached double digits. They did so on the strength of simple things like the Hula Hoop and Frisbee. Marketers like McDonald's learn they could move much more product by taking their message directly to the children, bypassing parents.Baby Boomers were influential in ending the Vietnam War, beginning the suburban sprawl, and expanding individual homeownership. Through it all they assumed leadership in the business, educational, religious, and political arenas.
The Baby Boomer reign is over.
Last year several surveys showed that Baby Boomers were ready to hand over the reins of the business world. The results indicated the boomers want relief from the stress of business leadership, preferring to let the younger Generation X have a chance to fully develop the new contemporary management style. This is not just an American trend, it is happening throughout Europe and Asia as well.
The worldwide political scene is also experiencing this age shift in leadership. In December, Fidel Castro, who has been leader of Cuba for almost the entirety of the Baby Boomer's lifespan, was ready to turn over leadership to the younger generation.
In the United States, the recent Iowa caucus saw record numbers of Generations X and Y turning out to support candidate most exemplifying the desires and wishes of their generation. Most specifically, they desire to do away with the partisan battles that have stalemated our government. Other candidates are quickly redefining themselves to show they can also deliver what Generations X and Y are looking for: a fresh approach.
Labels: Baby-Boomer, Gen-X, Gen-Y, Generation, Leadership
¶ 1/09/2008 0 Comments Links to this post
