MBC Sales and Marketing Workshops

Marketing and merchandising requires an organization to understand the unique needs of their customer base. In order to build
a business, marketing must effectively identify the customers wants, needs, and how they hear and interpret the marketing
message. Sessions in this group are designed to help organizations relate better to the customers they currently have while
reaching out to the diverse community they serve.

MBC Global workshops and seminars are available at your site, online, or at the off-site location of your choice. Each session
is customized for your individual needs. Here is a sampling of the titles available.

S ales Training Program. MBC Global offers a complete Sales Training Program to equip new or experienced
salespersons with the tools they need to be successful in a multicultural world.

How to Reach Your Potential Customers With a Specific Message. Far too often and marketing faux pas will occur
when an organization fails to understand how the words and pictures in their marketing campaign are interpreted
differently by diverse cultures. This session demonstrates how to properly target a message so that all ears hear what
you're trying to say the way you are trying to say it.

This is just a sampling. Contact us with your specific workshop need.

MBC Workshops
Sales and Marketing

The Hidden Message You Send Customers. The layout and presentation of your products, positioning of your
advertising, and design of your web site send a silent message to your customers. In many cases the proprietor is not
even aware that the message to the customer is, "Go away".