The Builder Generation, also known as traditionalists,
is the generation that fought during World War II. They
received their name from the fact that after the war they
returned to their respective countries to rebuild their
nation.

This web page are dedicated to creating a deeper
appreciation of the members of this generation:
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Cultural Bridge
Generations: The Builder Generation
Impact on a generation
Generational cultures are shaped by the historical events,
inventions, and entertainment during their academic years.
Here are some of the events that had an impact on this
generation.

Historical Events
  • Great Depression
  • World War II
  • FDR, Hitler, Stalin, Churchill
  • Pearl Harbor
  • Korean War
  • Atomic bombings
  • Golden Age of Radio
  • Lindbergh flight

Inventions
  • Aerosol can
  • Penicillin
  • Bubble gum
  • Car radio
  • Scotch tape
  • Frozen vegetables
  • FM radio
  • Tape recorder
  • Commercial airlines

Entertainment
  • Swing
  • Big Bands
  • Bing Crosby
  • Kate Smith
  • Frank Sinatra
  • Duke Ellington
  • Mickey Mouse
  • Charlie McCarthy
  • Tarzan
  • The Lone Ranger
  • Flash Gordon
Generational Assets
Here are some key assets exhibited by a majority of this
generation:
  • Stable
  • Detail oriented
  • Thorough
  • Loyal
  • Hard-Working
View of Money as a Motivator
Retirement planning has fallen short for this generation,
creating a need to re-enter the job market in many
countries. Money is not a significant motivator as only
supplemental income is the goal.
Generational Liabilities
Here are some key liabilities exhibited by a majority of this
generation:
  • Cannot handle ambiguity
  • Reluctant to buck the system
  • Uncomfortable with conflict
  • Reluctant to say they disagree
View of Authority
Due to the military training of this generation, members
typically have a tremendous amount of respect for authority.
View of Career
Careers for this generation have been completed.
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