The Baby Boomer generation is the largest of all the generations. Born to the returning
soldiers from World War II and other wars in the 1940s and 50s, this generation was
more populous than the Builders and the two generations to follow. The Boomers still
move the international marketplace with their buying power and their general
acceptance of new products (other than technical products).

This web page are dedicated to creating a deeper understanding of the members of this
generation:
Cultural Bridge
Generations: Baby Boomers
Impact on a generation
inventions, and entertainment during their academic years. Here are
some of the events that had an impact on this generation.

Historical Events
  • JFK shot
  • Vietnam
  • Woodstock
  • Suburban drift
  • Civil Rights expanded in most countries
  • Assassinations
  • Man on the Moon
  • Oil Embargo

Inventions
  • Credit cards
  • Tupperware
  • Barcodes
  • McDonald's
  • Barbie doll
  • Air-conditioning
  • Polio vaccine
  • Rock 'n Roll
  • Spaceflight
  • Television

Entertainment
  • Hula Hoops
  • The peace sign
  • The Brady Bunch
  • Laugh-in
  • Captain Kangaroo
  • Rock 'n roll
  • Elvis
  • The Beatles
  • Bob Dylan
  • Diana Ross and the Supremes
  • Beach Boys
Here are some key assets exhibited by a majority of this
generation:
  • Service oriented
  • Driven
  • Willing to go the extra mile
  • Good at relationships
  • Want to please
Related Links
Generational Liabilities
Here are some key assets exhibited by a majority of this
generation:
  • Not naturally budget- minded
  • Uncomfortable with conflict
  • Reluctant to go against peers
  • May put process ahead of results
  • Overly sensitive to feedback
View of Authority
This generation treats its leaders with respect, however
does not generally like or trust their leaders.
View of Career
Most Baby Boomers are now getting ready for retirement.
They no longer seek additional responsibility, preferring to
turn over the business world to the next generation.
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Money can be a motivator if retirement funds have not been
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