Tapestry™
Tuesday, August 19, 2008
  Superfruit comes from upside down tree
The baobab fruit has long been a part of the Senegal culture. Locals depend of the tree in many aspects of their daily life, for which the tree has been nicknamed, “The Tree of Life”.

In fact there is a special use for virtually every part of the Baobab tree. Locals use the tree’s seeds for cooking oil, its fruit for relief from stomachaches, its leaves to cure insomnia, its pulp for juice, and its bark for ropes and caskets. The tree is richer in vitamin C than oranges and has more calcium per glass than milk.

The hearty trees can live for thousands as they are drought and fire resistant. They have a large trunk with long spindly branches, giving them an appearance of being upside down.

Now the western world has discovered the tree. This Senegalese secret could easily become a billion dollar or 650 thousand Euro industry for the continent in need of jobs and income. And this estimate is based on the current unsophisticated farming of the trees -- with marketing and organized orchards, the industry could easily become ten to twenty times larger.

Labels: ,

 
Comments:
Doesn't "Tree of Life" also have some Biblical connotations?
 
Post a Comment



Links to this post:

Create a Link



<< Home
Weave the threads of culture into success! Business growth today depends on one’s ability to reach customers from a cultural perspective. This blog examines cultural issues from a business perspective. Learn about more than twenty categories of cultures and how you can effectively reach out to members of each culture.

My Photo
Name: Rick Weaver
Location: United States

Speaker, Author, Coach

Other Blogs

  • Archives
    December 2007 / January 2008 / February 2008 / March 2008 / April 2008 / May 2008 / June 2008 / July 2008 / August 2008 / September 2008 / October 2008 / November 2008 / December 2008 / January 2009 /


    Powered by Blogger

    Subscribe to
    Posts [Atom]