Tapestry™
Sunday, July 13, 2008
  North America gets smaller
Unlike the failed joint venture of the 80s between Microsoft and IBM, North America is about to benefit from a partnership where corporate cultures and customer demographics are more aligned. Dallas-based Southwest Airlines and Calgary-based WestJet have agreed on a partnership that will connect the American and Canadian airlines for the benefit of the budget minded travelers of both countries.

Both are leading budget carriers in their respective countries and have contemporary management cultures where teamwork and individual contribution is seen as equal among all employees.

The partnership will eliminate passengers from border cities and towns from driving to the other country to get low airfares for domestic travel as international travel will be more seamless and less expensive. Airports in Seattle/Vancouver, Detroit/Windsor, and Buffalo/Toronto have seen passengers drive to their airport across the border in order to domestic air travel.

The real success of the partnership may hinge on the treatment the airlines’ passengers are given by customs in both countries.

Read more about the partnership in the article from the Canadian Press.

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Weave the threads of culture into success! Business growth today depends on one’s ability to reach customers from a cultural perspective. This blog examines cultural issues from a business perspective. Learn about more than twenty categories of cultures and how you can effectively reach out to members of each culture.

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Name: Rick Weaver
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