Monday, May 5, 2008
Teaching products based on culture
Here is another vintage television commercial that presents a cultural lesson for today’s culturally conscious business person. This commercial introduced a new product by showing its versatility. The commercial is definitely targeting stay-at-home moms, which were the majority of households when the ad aired in the 1950s.
If you don’t think this commercial was successful, consider this: doctors are still trying to dissuade people from using the product to clean ears, mentioned twice in the commercial, half a century later.
If you don’t think this commercial was successful, consider this: doctors are still trying to dissuade people from using the product to clean ears, mentioned twice in the commercial, half a century later.
Labels: Video
¶ 5/05/2008
