Saturday, April 26, 2008
MySpace uses local cultural info for success
Google and Yahoo have not been able to gain the market presence in South Korea they enjoy throughout the rest of the world. As one of the world’s most wired nations, South Koreans are tech savvy and have enough of a buying power to allow the development of Korean-focused website. Local competitors, such as Daum Communications and Naver Web, are designed specifically for the South Korean culture and are being rewarded by the loyalty of the Asian nation.
Recognizing this, MySpace took the time to learn the local culture and made enhancements to connect with Korean youth. One feature developed specifically for the Korean language site is “Minilog”. Users are able to write down everyday thoughts and feelings.
The result has been major inroads in building bridges to the South Korean culture, providing a strong challenge to South Korea’s dominant Cyworld.
All companies should have a strategy to reach out to new customers on a cultural basis. ¶ 4/26/2008
Google and Yahoo have not been able to gain the market presence in South Korea they enjoy throughout the rest of the world. As one of the world’s most wired nations, South Koreans are tech savvy and have enough of a buying power to allow the development of Korean-focused website. Local competitors, such as Daum Communications and Naver Web, are designed specifically for the South Korean culture and are being rewarded by the loyalty of the Asian nation.Recognizing this, MySpace took the time to learn the local culture and made enhancements to connect with Korean youth. One feature developed specifically for the Korean language site is “Minilog”. Users are able to write down everyday thoughts and feelings.
The result has been major inroads in building bridges to the South Korean culture, providing a strong challenge to South Korea’s dominant Cyworld.
All companies should have a strategy to reach out to new customers on a cultural basis. ¶ 4/26/2008
