Tapestry™
Thursday, March 27, 2008
  Sport stars urged to be role models
David James, goalkeeper for England in the Football Association, is trying to change the culture shared by professional athletes. He is publicly urging all professional sport players to recognize their responsibility in shaping the next generation.

Working with Lord Triesman, the new FA chairman, he is taking part in a program called “Respect”.

The program calls for players to be exhibit good sportsmanship when called for fouls or are penalized. It also is designed to eliminate swearing during the game.

The FA hopes the program will be embraced by all players in the Premiere Football League and in other sports.

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Weave the threads of culture into success! Business growth today depends on one’s ability to reach customers from a cultural perspective. This blog examines cultural issues from a business perspective. Learn about more than twenty categories of cultures and how you can effectively reach out to members of each culture.

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