Poor offer business opportunity
Those of you that think only the middle and upper income cultures are viable for building business need to listen to this interview of Julio Moura, CEO of GrupoNueva, a holding company for businesses through the South, Central, and North America. Moura sees the poor as an economic culture representing part of the solution to building business in the 21st century.
Weave the threads of culture into success! Business growth today depends on one’s ability to reach customers from a cultural perspective. This blog examines cultural issues from a business perspective. Learn about more than twenty categories of cultures and how you can effectively reach out to members of each culture.