Tapestry™
Monday, February 18, 2008
  Generation Y eyes buying homes
The sharp realtor, mortgage broker, moving company, or other professional dealing with the real estate market have a prime target audience – Generation Y. These are people in their late teens and twenties.

Genworth Financial has released data from a study on the borrowing habits of Gen Y. Their study revealed that loans for the generation are up 28% in value – a remarkable growth rate as the generation only accounts for 20% of total loans.

The members of this group see the current depressed real estate economy as an opportunity to begin building a realty portfolio. Although 81% of loans are for homes they will occupy, 19% is for investment property.

There is no projected ending for this trend.

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Weave the threads of culture into success! Business growth today depends on one’s ability to reach customers from a cultural perspective. This blog examines cultural issues from a business perspective. Learn about more than twenty categories of cultures and how you can effectively reach out to members of each culture.

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Name: Rick Weaver
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