Tapestry™
Wednesday, December 19, 2007
  Multiculturalism – Smart business or racism?
The Ayn Rand Institute has called multiculturalism “the new racism” that would turn a country into “country into a collection of separatist groups”. They are joined by others believing multiculturalism positions one culture above another culture without stating which culture belongs at the top. This, they contend, will lead to the creation of “separatist groups competing with each other for power”.

Yet if you read yesterday’s definition of culture with an inquisitive mind, you may have already figured out that every individual on this planet is already individually multicultural. Each of us belongs to different multiple different cultures at the same time.

For example, we are members of a specific generational culture. The Baby Boomer generation experienced the assassinations of John F. Kennedy and Martin Luther King. However each member of the Baby Boomer generation is also a member of an ethnic culture. In the African-American culture, Martin Luther King’s death had a much more profound impact than that of JFK. In European-American homes JFK’s death was a more significant event.

If we were not multicultural as individuals, the events would have had exactly the same effect on every person. Due to the multicultural aspects of our character, events are perceived differently. Neither is better than the other, they are just different.

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Weave the threads of culture into success! Business growth today depends on one’s ability to reach customers from a cultural perspective. This blog examines cultural issues from a business perspective. Learn about more than twenty categories of cultures and how you can effectively reach out to members of each culture.

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